{"id":4565,"date":"2018-04-30T14:27:35","date_gmt":"2018-04-30T08:57:35","guid":{"rendered":"https:\/\/www.photojaanic.com\/blog\/?p=4565"},"modified":"2021-06-03T20:38:58","modified_gmt":"2021-06-03T15:08:58","slug":"effective-photography-marketing-ideas","status":"publish","type":"post","link":"https:\/\/www.us.photojaanic.com\/blog\/effective-photography-marketing-ideas","title":{"rendered":"51 Effective Photography Marketing Ideas to Grow Your Business"},"content":{"rendered":"<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Table of Contents<\/p><ul class=\"toc_list\"><li><a href=\"#Photography-Marketing-Ideas-to-Promote-Your-Business\">Photography Marketing Ideas to Promote Your Business<\/a><ul><li><a href=\"#Photography-Marketing-Ideas-for-Online-SEO-Directories-Collaborations-with-Influencers-and-Your-Website\">Photography Marketing Ideas for Online: SEO, Directories, Collaborations with Influencers, and Your Website<\/a><ul><li><a href=\"#1-Work-on-the-SEO-for-your-photography-website\">1. Work on the SEO for your photography website<\/a><\/li><li><a href=\"#2-Name-your-photos-and-post-titles-with-Google-friendly-descriptions\">2. Name your photos and post titles with Google-friendly descriptions<\/a><\/li><li><a href=\"#3-Write-a-unique-and-personal-About-Us-page\">3. Write a unique and personal \u2018About Us\u2019 page<\/a><\/li><li><a href=\"#4-Set-up-Google-My-Business-for-your-photography-business\">4. Set up Google My Business for your photography business<\/a><\/li><li><a href=\"#5-Build-an-email-list-and-send-regular-newsletters\">5. Build an email list, and send regular newsletters<\/a><\/li><li><a href=\"#6-Create-a-list-of-local-vendors-in-your-industry-to-post-on-your-website\">6. Create a list of local vendors in your industry to post on your website<\/a><\/li><li><a href=\"#7-Participate-in-photo-contests\">7. Participate in photo contests<\/a><\/li><li><a href=\"#8-Submit-your-work-to-relevant-blogs-in-your-niche\">8. Submit your work to relevant blogs in your niche<\/a><\/li><li><a href=\"#9-List-your-website-on-local-business-directories\">9. List your website on local business directories<\/a><\/li><li><a href=\"#10-List-your-business-on-photography-directories\">10. List your business on photography directories<\/a><\/li><li><a href=\"#11-Register-as-a-vendor-on-relevant-directories-in-your-industry\">11. Register as a vendor on relevant directories in your industry<\/a><\/li><li><a href=\"#12-Write-useful-articles-for-your-clients\">12. Write useful articles for your clients<\/a><\/li><li><a href=\"#13-Talk-to-your-prospective-clients-in-videos\">13. \u2018Talk\u2019 to your prospective clients in videos<\/a><\/li><li><a href=\"#14-Reach-out-to-bloggers\">14. Reach out to bloggers<\/a><\/li><li><a href=\"#15-Collaborate-with-vloggers\">15. Collaborate with vloggers<\/a><\/li><li><a href=\"#16-Use-meetupcom-to-get-event-photography-experience-and-clients\">16. Use meetup.com to get event photography experience and clients<\/a><\/li><li><a href=\"#17-Write-guest-posts-for-other-vendors\">17. Write guest posts for other vendors<\/a><\/li><li><a href=\"#18-Set-up-Google-Alerts-to-get-notifications-when-your-namebusiness-is-mentioned\">18. Set up Google Alerts to get notifications when your name\/business is mentioned<\/a><\/li><\/ul><\/li><li><a href=\"#Photography-Marketing-Ideas-for-Social-Media\">Photography Marketing Ideas for Social Media<\/a><ul><li><a href=\"#19-Tag-clients-AND-business-pages-on-social-media\">19. Tag clients AND business pages on social media<\/a><\/li><li><a href=\"#20-Join-relevant-Facebook-groups\">20. Join relevant Facebook groups<\/a><\/li><li><a href=\"#21-Offer-free-photo-prints-for-reviews\">21. Offer free photo prints for reviews<\/a><\/li><li><a href=\"#22-Utilise-Facebook-ads\">22. Utilise Facebook ads<\/a><\/li><li><a href=\"#23-Use-Pinterest-to-give-inspiration-to-your-clients\">23. Use Pinterest to give inspiration to your clients<\/a><\/li><li><a href=\"#24-Use-Promoted-Pins-to-boost-your-pin\">24. Use Promoted Pins to boost your pin<\/a><\/li><li><a href=\"#25-Encourage-your-clients-to-post-unboxing-videos\">25. Encourage your clients to post unboxing videos<\/a><\/li><li><a href=\"#26-Post-behind-the-scenes-snippets-on-Instagram-story\">26. Post-behind-the-scenes snippets on Instagram story<\/a><\/li><li><a href=\"#27-Use-geotags-when-posting-venue-photos-on-social-media\">27. Use geotags when posting venue photos on social media<\/a><\/li><li><a href=\"#28-Use-a-unique-hashtag\">28. Use a unique hashtag<\/a><\/li><li><a href=\"#29-Create-an-Instagram-challenge\">29. Create an Instagram challenge<\/a><\/li><li><a href=\"#30-Host-a-giveaway-on-social-media\">30. Host a giveaway on social media<\/a><\/li><li><a href=\"#31-Give-incentives-for-clients-to-post-on-Facebook-or-Instagram\">31. Give incentives for clients to post on Facebook or Instagram<\/a><\/li><li><a href=\"#32-Share-your-clients-testimonials-on-social-media\">32. Share your clients\u2019 testimonials on social media<\/a><\/li><\/ul><\/li><li><a href=\"#The-Classic-Photography-Marketing-Ideas\">The Classic Photography Marketing Ideas<\/a><ul><li><a href=\"#33-Design-a-stunning-sample-album-to-show-your-potential-clients\">33. Design a stunning sample album to show your potential clients<\/a><\/li><li><a href=\"#34-Create-beautiful-personalised-packaging-and-show-it-off\">34. Create beautiful, personalised packaging, and show it off<\/a><\/li><li><a href=\"#35-Participate-in-trade-shows-and-fairs\">35. Participate in trade shows and fairs<\/a><\/li><li><a href=\"#36-Create-a-referral-program\">36. Create a referral program<\/a><\/li><li><a href=\"#37-Have-consistent-branding\">37. Have consistent branding<\/a><\/li><li><a href=\"#38-Put-a-QR-code-on-all-your-marketing-material\">38. Put a QR code on all your marketing material<\/a><\/li><li><a href=\"#39-Increase-your-rates\">39. Increase your rates<\/a><\/li><li><a href=\"#40-Send-anniversary-or-birthday-notes-to-your-clients\">40. Send anniversary or birthday notes to your clients<\/a><\/li><li><a href=\"#41-Document-a-local-event\">41. Document a local event<\/a><\/li><li><a href=\"#42-Shoot-for-a-local-charity\">42. Shoot for a local charity<\/a><\/li><li><a href=\"#43-Send-photos-to-relevant-vendors-to-help-their-marketing\">43. Send photos to relevant vendors to help their marketing<\/a><\/li><li><a href=\"#44-Partner-with-other-businesses\">44. Partner with other businesses<\/a><\/li><li><a href=\"#45-Use-special-occasions-to-offer-discounts-or-unique-sessions\">45. Use special occasions to offer discounts or unique sessions<\/a><\/li><li><a href=\"#46-Create-a-sample-album-for-your-favourite-venue\">46. Create a sample album for your favourite venue<\/a><\/li><li><a href=\"#47-Partner-with-other-photographers-for-referrals\">47. Partner with other photographers for referrals<\/a><\/li><li><a href=\"#48-Send-your-clients-holiday-cards\">48. Send your clients holiday cards<\/a><\/li><li><a href=\"#49-Use-special-occasions-to-offer-discounts-or-unique-sessions\">49. Use special occasions to offer discounts or unique sessions<\/a><\/li><li><a href=\"#50-Showcase-your-creative-projects\">50. Showcase your creative projects<\/a><\/li><li><a href=\"#5-Create-photography-workshops\">5. Create photography workshops<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/div>\n<h1 style=\"text-align: justify\"><span id=\"Photography-Marketing-Ideas-to-Promote-Your-Business\"><strong>Photography Marketing Ideas to Promote Your Business<\/strong><\/span><\/h1>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">When you have a photography business, you will spend a lot of your time marketing it. <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">If you type \u2018photography marketing ideas\u2019 to a search engine, you\u2019ll get a lot of results, but most of them are listing the same, outdated ideas. In an era where online marketing is taking over, lots of conservative ideas don\u2019t work effectively anymore. Some still work (we call them \u2018The Classics\u2019), but you also need to make sure your effort involves <a href=\"https:\/\/acadium.com\/blog\/eight-digital-marketing-tips-for-how-to-grow-your-business-online\/\">online marketing<\/a> as well, as everyone relies on the Internet to find information these days.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">That\u2019s why we come up with this comprehensive list of photography marketing ideas. We\u2019ve curated this list to include the absolutely essential things from the classic list, but we also put a lot of fresh, creative ideas to help you with marketing your photography business online. From using social media, optimising your website, and getting your work seen, we\u2019ve covered it all.<\/span><\/p>\n<h2 style=\"text-align: justify\"><span id=\"Photography-Marketing-Ideas-for-Online-SEO-Directories-Collaborations-with-Influencers-and-Your-Website\"><b>Photography Marketing Ideas for Online: SEO, Directories, Collaborations with Influencers, and Your Website<\/b><\/span><\/h2>\n<h3 style=\"text-align: justify\"><span id=\"1-Work-on-the-SEO-for-your-photography-website\"><b>1. Work on the SEO for your photography website<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">These days, everybody relies on the Internet to do research, and this is why SEO is important. It\u2019s a big topic to cover and there\u2019s a lot to learn, but at the very least, you should rank for local search. If you\u2019re a maternity photographer living in York, for example, you should rank for the keywords \u2018maternity photographer in York\u2019 or \u2018York maternity photographer\u2019.<\/span><\/p>\n<h3 style=\"text-align: justify\"><span id=\"2-Name-your-photos-and-post-titles-with-Google-friendly-descriptions\"><b>2. Name your photos and post titles with Google-friendly descriptions<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">As a part of your SEO effort, you should name your photos and post titles with phrases that can easily be picked up by search engines. Instead of naming your photos and the article \u2018Jennifer and Matt\u2019s Wedding\u2019, write something descriptive that explains the wedding, like \u2018A Bohemian Wedding at Poconos Pine Forest\u2019. This is important to help search engines to find your images and posts.<\/span><\/p>\n<h3 style=\"text-align: justify\"><span id=\"3-Write-a-unique-and-personal-About-Us-page\"><b>3. Write a unique and personal \u2018About Us\u2019 page<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">What sets you apart from the other photographers? You can write about how you started, or why you\u2019re so passionate about your work and capturing special moments. Write a genuine and personal story that people can relate to, something that makes you stand out from other photographers.<\/span><\/p>\n<h3 style=\"text-align: justify\"><span id=\"4-Set-up-Google-My-Business-for-your-photography-business\"><b>4. Set up Google My Business<\/b> <b>for your photography business<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Setting up your company on Google My Business listing is important to increase your online visibility for local search. You want to make sure your business appears on <em>Google search, Local Finder<\/em>, or even <em>Google Maps.<\/em> This guide can help you to <\/span><a href=\"https:\/\/moz.com\/blog\/how-to-optimize-your-google-my-business-listing\"><span style=\"font-weight: 400\">optimize Google My Business<\/span><\/a><span style=\"font-weight: 400\"> listing.<\/span><\/p>\n<h3 style=\"text-align: justify\"><span id=\"5-Build-an-email-list-and-send-regular-newsletters\"><b>5. Build an email list, and send regular newsletters<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4590\" src=\"https:\/\/www.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-57.jpg\" alt=\"photography marketing ideas - photojaanic -57\" width=\"1920\" height=\"1316\" srcset=\"https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-57.jpg 1920w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-57-300x206.jpg 300w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-57-1024x702.jpg 1024w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-57-1080x740.jpg 1080w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">From the very beginning, build an email list and send regular newsletters to the subscribers. It\u2019s easier to advertise to people who are already interested, i.e. people who are on the list! What should be in the newsletter? It can be updates about your business, special discounts, blog posts, new sessions or packages, etc.<\/span><\/p>\n<h3 style=\"text-align: justify\"><span id=\"6-Create-a-list-of-local-vendors-in-your-industry-to-post-on-your-website\"><b>6. Create a list of local vendors in your industry to post on your website<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Compile a list of the local vendors in your area to help your clients. If you\u2019re an event photographer, for example, your list can include your favorite venues, florists, event planners, and of course, yourself as the photographer.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Apart from helping potential clients, creating this list can help your website to get discovered and seen by a lot of people. Share your links in local forums and groups as well to widen the exposure.<\/span><\/p>\n<h3 style=\"text-align: justify\"><span id=\"7-Participate-in-photo-contests\"><b>7. Participate in photo contests<\/b><\/span><\/h3>\n<p style=\"text-align: justify\">The exposure your work will get when winning a photo contest is an amazing marketing opportunity you shouldn\u2019t miss. Keep updated with contests that fit your line of work and niche, and submit your best work that shows your expertise, and can emotionally connect with the viewers.<\/p>\n<h3 style=\"text-align: justify\"><span id=\"8-Submit-your-work-to-relevant-blogs-in-your-niche\"><b>8. Submit your work to relevant blogs in your niche<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4583\" src=\"https:\/\/www.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-19.jpg\" alt=\"photography marketing ideas - photojaanic -19\" width=\"6945\" height=\"4630\" srcset=\"https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-19.jpg 6945w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-19-300x200.jpg 300w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-19-1024x683.jpg 1024w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-19-1080x720.jpg 1080w\" sizes=\"(max-width: 6945px) 100vw, 6945px\" \/><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Many web directories have blogs that open for submissions, as they need regular fresh content. Find their submission page to learn about the requirements, and submit your work to their blogs for a feature. Also, follow popular photography blogs to offer them some cool marketing collaboration.<\/span><\/p>\n<h3 style=\"text-align: justify\"><span id=\"9-List-your-website-on-local-business-directories\"><b>9. List your website on local business directories<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Having your website listed in the local business directories is important to increase the exposure and the chance to be found online, especially by potential clients in your area. Try to list your website in as many directories as possible. Here\u2019s a list of <\/span><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/10322\/the-ultimate-list-50-local-business-directories.aspx\"><span style=\"font-weight: 400\">50 Online Local Business Directories\/Listings for Local Marketing<\/span><\/a><span style=\"font-weight: 400\"> by HubSpot which covers important and relevant listings you cannot miss. You can also use <\/span><a href=\"http:\/\/www.yext.com\/pl\/fits-only\/index.html\"><span style=\"font-weight: 400\">Yext<\/span><\/a><span style=\"font-weight: 400\"> to help you scan your listings on various online services.<\/span><\/p>\n<h3 style=\"text-align: justify\"><span id=\"10-List-your-business-on-photography-directories\"><b>10. List your business on photography directories<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Not only business directories, you can also list your photography business in photography directories to increase your exposure. You can try listing it on <\/span><span style=\"font-weight: 400\">5<\/span><span style=\"font-weight: 400\">00px<\/span><span style=\"font-weight: 400\">, <\/span><span style=\"font-weight: 400\">The Photographer Directory<\/span><span style=\"font-weight: 400\">, <\/span><span style=\"font-weight: 400\">Photography Directory Project<\/span><span style=\"font-weight: 400\">, or find a specific directory like <\/span><span style=\"font-weight: 400\">Wedding Photo Love<\/span><span style=\"font-weight: 400\">.<\/span><\/p>\n<h3 style=\"text-align: justify\"><span id=\"11-Register-as-a-vendor-on-relevant-directories-in-your-industry\"><b>11. Register as a vendor on relevant directories in your industry<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">So you\u2019ve done photography and local business listings, but there\u2019s one more thing you can do: register your business as a vendor on specific directories for your industry. Especially if you\u2019re in the wedding industry, the Internet is full of web directories that many brides-to-be use to find the perfect vendors. <\/span><a href=\"https:\/\/www.stylemepretty.com\/\"><span style=\"font-weight: 400\">Style Me Pretty<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/junebugweddings.com\/\"><span style=\"font-weight: 400\">Junebug Weddings<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/www.rockmywedding.co.uk\"><span style=\"font-weight: 400\">Rock My Wedding<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/www.bridestory.com\/\"><span style=\"font-weight: 400\">Bridestory<\/span><\/a><span style=\"font-weight: 400\">, and <\/span><a href=\"https:\/\/www.weddingsutra.com\/\"><span style=\"font-weight: 400\">WeddingSutra<\/span><\/a><span style=\"font-weight: 400\"> are just some of the many directories you can find.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Tip: Focus on the local directories first before branching out to regional, national, or even international directories.<\/span><\/p>\n<h3 style=\"text-align: justify\"><span id=\"12-Write-useful-articles-for-your-clients\"><b>12. Write useful articles for your clients<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4582\" src=\"https:\/\/www.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-12.jpg\" alt=\"photography marketing ideas - photojaanic -12\" width=\"2500\" height=\"1667\" srcset=\"https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-12.jpg 2500w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-12-300x200.jpg 300w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-12-1024x683.jpg 1024w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-12-1080x720.jpg 1080w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Clients will appreciate useful tips that come from experienced photographers, so create articles for your blog that will help them prepare and look their best for the photo session. Here are a few ideas on the topics you can write:<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How to choose a wedding\/maternity\/newborn photographer (depending on your niche)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What to do to prepare for a photo session<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Location recommendations &#8211; give your clients the options so they can choose what works best for them<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify\"><span id=\"13-Talk-to-your-prospective-clients-in-videos\"><b>13. \u2018Talk\u2019 to your prospective clients in videos<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">It\u2019s easier to get people\u2019s attention with videos than any other form of content. With videos, you can also show your personality to your audience. What should be the content of the videos? It can be the FAQs, tips to prepare for a photo session for your clients, or anything that will be interesting and useful for your clients.<\/span><\/p>\n<h3 style=\"text-align: justify\"><span id=\"14-Reach-out-to-bloggers\"><b>14. Reach out to bloggers<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4580\" src=\"https:\/\/www.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-20.jpg\" alt=\"photography marketing ideas - photojaanic -20\" width=\"5184\" height=\"3456\" srcset=\"https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-20.jpg 5184w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-20-300x200.jpg 300w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-20-1024x683.jpg 1024w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-20-1080x720.jpg 1080w\" sizes=\"(max-width: 5184px) 100vw, 5184px\" \/><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><a href=\"https:\/\/viralmango.com\/effective-ways-to-find-facebook-influencers\/\">Collaborating with bloggers<\/a> is a good way to bring exposure to your work, thanks to their abilities to reach a large audience. Your potential clients can be those in the blogosphere community and\/or their followers.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Create a list of bloggers whose readers and followers are in your niche, reach out to them and pitch your ideas of how your photography can help their work.<\/span><\/p>\n<h3 style=\"text-align: justify\"><span id=\"15-Collaborate-with-vloggers\"><b>15. Collaborate with vloggers<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Are there any vloggers whose videos you admire? You can approach them to offer a free\/discounted session in exchange for a behind-the-scenes video, for example. <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Videos can show what pictures can\u2019t, so working with prominent vloggers can help people to have a closer look at your work (maybe even a glimpse of what\u2019s behind the scene) and the amazing results you can deliver. Many <a href=\"https:\/\/cloutboost.com\/youtube-influencer-content-complete-guide\/\">YouTube influencers<\/a> have high engagement with their followers and also a big influence, so work with them as a part of your marketing effort.<\/span><\/p>\n<h3 style=\"text-align: justify\"><span id=\"16-Use-meetupcom-to-get-event-photography-experience-and-clients\"><b>16. Use <a href=\"https:\/\/www.meetup.com\/\">meetup.com<\/a> to get event photography experience and clients<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4581\" src=\"https:\/\/www.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-30.jpg\" alt=\"photography marketing ideas - photojaanic -30\" width=\"2400\" height=\"1585\" srcset=\"https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-30.jpg 2400w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-30-300x198.jpg 300w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-30-1024x676.jpg 1024w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-30-1080x713.jpg 1080w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">If you\u2019re a photographer specializing in event photography, you can reach out to a few local meetups and offer to document the events. If you\u2019re a photographer who is just starting out, this is a great chance to build your portfolio and network.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">As you get more experience, you can target sponsored or funded meetups and offer your services at your usual rate.<\/span><\/p>\n<h3 style=\"text-align: justify\"><span id=\"17-Write-guest-posts-for-other-vendors\"><b>17. Write guest posts for other vendors<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Having your writing published on other websites can help in 2 ways: it\u2019s a channel for cross-marketing (especially if you write for other vendors), and more importantly, it\u2019s a way to get backlinks you need to improve your SEO.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Writing guest posts can be one of the <\/span><span style=\"font-weight: 400\">ideas to market your photography in the off-season<\/span><span style=\"font-weight: 400\">.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify\"><em>Read:\u00a0<a href=\"https:\/\/www.photojaanic.com\/blog\/how-to-earn-money-from-photography\">How to Earn Money from Photography: The Creative Ways<\/a><\/em><\/p>\n<\/blockquote>\n<h3 style=\"text-align: justify\"><span id=\"18-Set-up-Google-Alerts-to-get-notifications-when-your-namebusiness-is-mentioned\"><b>18. Set up Google Alerts to get notifications when your name\/business is mentioned<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">With Google Alerts, you can choose a set of keywords. You will get a notification when there\u2019s new content published containing any of those keywords.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">You might wonder, \u2018What does it have to do with marketing?\u2019 Here\u2019s how it can be useful::<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Monitor your name and your business &#8211; whenever there\u2019s a mention of these, check it out and if it\u2019s not linked to your website, send them an email to ask them to link it. This can help you get backlinks to your website, and also it can be a door to opportunity for sales or collaborations.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">You can also use this to monitor your competitors and industry topics, so you can keep updated with new trends.<\/span><\/p>\n<hr \/>\n<h2 style=\"text-align: justify\"><span id=\"Photography-Marketing-Ideas-for-Social-Media\"><b>Photography Marketing Ideas for Social Media<\/b><\/span><\/h2>\n<h3 style=\"text-align: justify\"><span id=\"19-Tag-clients-AND-business-pages-on-social-media\"><b>19. Tag clients AND business pages on social media<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4589\" src=\"https:\/\/www.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-55.jpg\" alt=\"photography marketing ideas - photojaanic -55\" width=\"2424\" height=\"1616\" srcset=\"https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-55.jpg 2424w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-55-300x200.jpg 300w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-55-1024x683.jpg 1024w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-55-1080x720.jpg 1080w\" sizes=\"(max-width: 2424px) 100vw, 2424px\" \/><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">When you post a photo on Facebook or Instagram, don\u2019t just tag your client, but tag the vendors whose works shown in the photo. They will appreciate having their work shown beautifully, and your photos might get reposted by your clients and also the tagged vendors.<\/span><\/p>\n<p style=\"text-align: justify\">To increase the chance of your posts getting seen and discovered, use the most relevant and effective Instagram hashtags for photography.<\/p>\n<h3 style=\"text-align: justify\"><span id=\"20-Join-relevant-Facebook-groups\"><b>20. Join relevant Facebook groups<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">There are two kinds of group you can join to help your marketing:<\/span><\/p>\n<ol style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Facebook groups whose members are your prospects. For example, groups for mothers in your area if you\u2019re a maternity or newborn photographer<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Facebook groups for photographers where you can network with other photographers and learn about the industry, standard prices, business knowledge and tips, etc.<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">With Facebook groups, it\u2019s important to note that hard-selling rarely works (it can even get you kicked out of the group). What works is building relationships, gaining trust, and make your presence known. This can be done with sharing valuable knowledge\/tips and engaging with the members.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Only share or promote your work when it\u2019s relevant (for example: when someone asks for photographer recommendation, or when there\u2019s a specific thread\/discussion intended for promotion).<\/span><\/p>\n<h3 style=\"text-align: justify\"><span id=\"21-Offer-free-photo-prints-for-reviews\"><b>21. Offer free photo prints for reviews<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Encourage your clients to review you on Google, Facebook, or Yelp by offering them free <a href=\"https:\/\/www.photojaanic.com\/photo-printing\/photo-prints\">photo prints<\/a>. Reviews are really important to gain trust for your brand, so be proactive and ask all your clients to review you.<\/span><\/p>\n<h3 style=\"text-align: justify\"><span id=\"22-Utilise-Facebook-ads\"><b>22. Utilise Facebook ads<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">In recent years, Facebook engagement has been decreasing, especially for business pages. You can consider using Facebook ads if you have the budget. There are different types of ads you can choose, and it all depends on your purpose (do you want to raise brand awareness, <a href=\"https:\/\/leadgenapp.io\/online-form-builder\/\">increase conversions<\/a>, or get more engagement?). If you\u2019re a newbie, you can read this article by Hubspot, <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/facebook-paid-ad-checklist\"><span style=\"font-weight: 400\">The Ultimate Checklist for Creating &amp; Optimizing Facebook Ads<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Many people are reluctant to spend money on marketing when they can do it for free, but if $5 can bring you a $1000 sale, then it will payout. We will say though that Facebook ads need a lot of research and experimentation to get it to work well, but once you get the hang of it, it will be worth it.<\/span><\/p>\n<h3 style=\"text-align: justify\"><span id=\"23-Use-Pinterest-to-give-inspiration-to-your-clients\"><b>23. Use Pinterest to give inspiration to your clients<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4592\" src=\"https:\/\/www.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-58.jpg\" alt=\"photography marketing ideas - photojaanic -58\" width=\"5472\" height=\"3648\" srcset=\"https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-58.jpg 5472w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-58-300x200.jpg 300w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-58-1024x683.jpg 1024w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-58-1080x720.jpg 1080w\" sizes=\"(max-width: 5472px) 100vw, 5472px\" \/><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Pinterest is full of creative ideas about decor, art, photography, and many more. Imagine your ideal clients, what would they search for, and what would be helpful for them? Fill your Pinterest boards with ideas and inspiration that your potential clients can use, including your inspiring photos and helpful blog posts as well. <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">This article by Modern Tog, <\/span><a href=\"https:\/\/www.themoderntog.com\/ultimate-pinterest-guide-for-photographers\/\"><span style=\"font-weight: 400\">The Ultimate Pinterest Guide For Photographers<\/span><\/a><span style=\"font-weight: 400\"> can help you get started with Pinterest.<\/span><\/p>\n<h3 style=\"text-align: justify\"><span id=\"24-Use-Promoted-Pins-to-boost-your-pin\"><b>24. Use Promoted Pins to boost your pin<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Promoted Pins can be useful to boost a pin that can drive traffic to your website. Whether it\u2019s for your product\/service or a blog post that can help your potential clients, boosting can give significant results and increase the exposure of your brand.<\/span><\/p>\n<h3 style=\"text-align: justify\"><span id=\"25-Encourage-your-clients-to-post-unboxing-videos\"><b>25. Encourage your clients to post unboxing videos<\/b><\/span><\/h3>\n<p style=\"text-align: justify\">Unboxing videos are so popular because they\u2019re fun to watch and they cater to people\u2019s curiosity. Encourage your clients to do this on Instagram or Facebook, so their friends and followers can have a glimpse of your beautiful work (and packaging). Not only that, but these fun videos can also serve as a review or testimonial.<\/p>\n<h3 style=\"text-align: justify\"><span id=\"26-Post-behind-the-scenes-snippets-on-Instagram-story\"><b>26. Post-behind-the-scenes snippets on Instagram story<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4584\" src=\"https:\/\/www.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-9.jpg\" alt=\"photography marketing ideas - photojaanic -9\" width=\"5554\" height=\"3703\" srcset=\"https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-9.jpg 5554w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-9-300x200.jpg 300w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-9-1024x683.jpg 1024w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-9-1080x720.jpg 1080w\" sizes=\"(max-width: 5554px) 100vw, 5554px\" \/><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Make people anticipate your upcoming posts by showing them glimpses of what\u2019s happening behind the camera. Aside from increasing brand awareness, this is also a good way to keep people engaged.<\/span><\/p>\n<h3 style=\"text-align: justify\"><span id=\"27-Use-geotags-when-posting-venue-photos-on-social-media\"><b>27. Use geotags when posting venue photos on social media<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Use geotags when you post photos that show particular venues. There\u2019s a good chance that people who are looking for information about a particular venue need a photographer as well, so make it easy for them to find you.<\/span><\/p>\n<h3 style=\"text-align: justify\"><span id=\"28-Use-a-unique-hashtag\"><b>28. Use a unique hashtag<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Having one unique hashtag for your social media posts is really helpful for (potential) clients who are curious and want to see more of your work. Use this unique hashtag for all your photos, so when someone clicks\/type the hashtag, they will be presented with all your photos.<\/span><\/p>\n<h3 style=\"text-align: justify\"><span id=\"29-Create-an-Instagram-challenge\"><b>29. Create an Instagram challenge<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Many people have seen an\u00a0<a class=\"c-link\" href=\"https:\/\/socialpros.co\/instagram-followers-apps\" target=\"_blank\" rel=\"noopener noreferrer\">increase in followers<\/a>\u00a0and engagement with an Instagram challenge. Create a unique theme, and encourage people to share their photos. The prize doesn\u2019t have to be expensive; a shoutout, a mini souvenir, or a voucher would work.<\/span><\/p>\n<h3 style=\"text-align: justify\"><span id=\"30-Host-a-giveaway-on-social-media\"><b>30. Host a giveaway on social media<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4593\" src=\"https:\/\/www.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-60.jpg\" alt=\"photography marketing ideas - photojaanic -60\" width=\"4608\" height=\"3072\" srcset=\"https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-60.jpg 4608w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-60-300x200.jpg 300w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-60-1024x683.jpg 1024w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-60-1080x720.jpg 1080w\" sizes=\"(max-width: 4608px) 100vw, 4608px\" \/><\/p>\n<p style=\"text-align: justify\">Hosting a giveaway can increase brand awareness and engagement, drive traffic to your website, and get more followers. People love discounts and freebies, and it doesn\u2019t have to be an expensive gift. Something useful or fun for your targeted audience is as good as anything.<\/p>\n<h3 style=\"text-align: justify\"><span id=\"31-Give-incentives-for-clients-to-post-on-Facebook-or-Instagram\"><b>31. Give incentives for clients to post on Facebook or Instagram<\/b><\/span><\/h3>\n<p style=\"text-align: justify\">Word-of-mouth marketing is still one of the best ways to get clients. In this digital world, that can happen on social media, so incentivize people to share your work and their experience with you. Free photo prints, discounts, or vouchers work for this.<\/p>\n<h3 style=\"text-align: justify\"><span id=\"32-Share-your-clients-testimonials-on-social-media\"><b>32. Share your clients\u2019 testimonials on social media<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Photographers usually share clients\u2019 testimonials on their <a href=\"http:\/\/zyro.com\/website\/photography\">photography websites<\/a> and that\u2019s it. Testimonials are powerful, so share them regularly on all your social media channels. Let people know how great you are.<\/span><\/p>\n<hr \/>\n<h2 style=\"text-align: justify\"><span id=\"The-Classic-Photography-Marketing-Ideas\"><b>The Classic Photography Marketing Ideas<\/b><\/span><\/h2>\n<h3 style=\"text-align: justify\"><span id=\"33-Design-a-stunning-sample-album-to-show-your-potential-clients\"><b>33. Design a stunning sample album to show your potential clients<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4577 aligncenter\" src=\"https:\/\/www.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-31.jpg\" alt=\"photography marketing ideas - photojaanic -31\" width=\"850\" height=\"560\" srcset=\"https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-31.jpg 850w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-31-300x198.jpg 300w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p style=\"text-align: justify\">An online portfolio is good for reaching out to as many people as possible, but when you have a face-to-face meeting, a beautiful <a href=\"https:\/\/www.photojaanic.com\/pro-plan\">sample album<\/a> might be your best tool to win the clients. Seeing images in print make it easier for potential clients to visualize how the photos will look. Bring a sample album everywhere you go, from consultation meetings with clients to trade fairs or any other place where you can potentially make deals.<\/p>\n<h3 style=\"text-align: justify\"><span id=\"34-Create-beautiful-personalised-packaging-and-show-it-off\"><b>34. Create beautiful, personalised packaging, and show it off<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4586\" src=\"https:\/\/www.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-38.jpg\" alt=\"photography marketing ideas - photojaanic -38\" width=\"6524\" height=\"4667\" srcset=\"https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-38.jpg 6524w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-38-300x215.jpg 300w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-38-1024x733.jpg 1024w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-38-1080x773.jpg 1080w\" sizes=\"(max-width: 6524px) 100vw, 6524px\" \/>While the packaging is not the main reason why people would choose a photographer, it helps to add a \u2018plus\u2019 to your photography business.<\/p>\n<p style=\"text-align: justify\">There\u2019s also another advantage: it\u2019s good for publicity on social media. People on Instagram especially appreciate good visuals, and a lovely packaging will get people curious to at least check your profile.<\/p>\n<h3 style=\"text-align: justify\"><span id=\"35-Participate-in-trade-shows-and-fairs\"><b>35. Participate in trade shows and fairs<\/b><\/span><\/h3>\n<p style=\"text-align: justify\">This is one of the classic photography marketing ideas, but it\u2019s a classic for a reason: because it works. Especially if you\u2019re a wedding photographer participating in wedding fairs and have been shown to bring a lot of new clients.<\/p>\n<p style=\"text-align: justify\">Make sure you come prepared. Bring sample albums and photos to show your clients, create a slideshow if you want to show more on your laptop, and have a stack of business cards ready to hand out. Many photographers offer discounts exclusively for deals made in the fair to add urgency, and this strategy often works in securing many deals during the course of the fair.<\/p>\n<h3 style=\"text-align: justify\"><span id=\"36-Create-a-referral-program\"><b>36. Create a referral program<\/b><\/span><\/h3>\n<p style=\"text-align: justify\">Word-of-mouth marketing is still alive, and sometimes a little reward can go a long way. Encourage your clients to share your work with their friends and family. You can offer a discount, gift card, or a bonus (like free prints, for example) for clients who come to you through referrals, and for their friends who have recommended you.<\/p>\n<h3 style=\"text-align: justify\"><span id=\"37-Have-consistent-branding\"><b>37. Have consistent branding<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4578\" src=\"https:\/\/www.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-22.jpg\" alt=\"photography marketing ideas - photojaanic -22\" width=\"5000\" height=\"3337\" srcset=\"https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-22.jpg 5000w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-22-300x200.jpg 300w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-22-1024x683.jpg 1024w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-22-1080x721.jpg 1080w\" sizes=\"(max-width: 5000px) 100vw, 5000px\" \/><\/p>\n<p style=\"text-align: justify\">Consistent branding helps people to recognise your brand and work. Make sure your images, typeface, wording, and overall branding are consistent for your website\/blog, social media channels, business cards, brochures, and other profiles.<\/p>\n<h3 style=\"text-align: justify\"><span id=\"38-Put-a-QR-code-on-all-your-marketing-material\"><b>38. Put a QR code on all your marketing material<\/b><\/span><\/h3>\n<p style=\"text-align: justify\">You need more than the tiny space on a business card or even brochure to show your best work. Obviously, your portfolio wouldn\u2019t fit in this, so what you can do is make it easy for people to see your portfolio, online: give them a QR code they can scan. Direct them to your portfolio page where they can see your stunning imagery.<\/p>\n<h3 style=\"text-align: justify\"><span id=\"39-Increase-your-rates\"><b>39. Increase your rates<\/b><\/span><\/h3>\n<p style=\"text-align: justify\">This might sound counterintuitive, but raising your rates can actually bring more clients. When you under charge, people doubt your skills and expertise. Increasing your rates (sensibly) gives assurance to people that you\u2019re good at what you\u2019re doing, and you know your worth. For special events in their lives, people don\u2019t mind paying for quality.<\/p>\n<h3 style=\"text-align: justify\"><span id=\"40-Send-anniversary-or-birthday-notes-to-your-clients\"><b>40. Send anniversary or birthday notes to your clients<\/b><\/span><\/h3>\n<p style=\"text-align: justify\">A little gesture goes a long way, and it can help maintain good relationships with clients. On their first wedding anniversary (if you\u2019re a wedding photographer) or the first birthday of their kid (if you\u2019re a maternity\/newborn photographer), send them a thoughtful card (with your logo on it). Include a few business cards as well that they can give to their friends.<\/p>\n<h3 style=\"text-align: justify\"><span id=\"41-Document-a-local-event\"><b>41. Document a local event<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4574\" src=\"https:\/\/www.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-6.jpg\" alt=\"photography marketing ideas - photojaanic -6\" width=\"5472\" height=\"3648\" srcset=\"https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-6.jpg 5472w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-6-300x200.jpg 300w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-6-1024x683.jpg 1024w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-6-1080x720.jpg 1080w\" sizes=\"(max-width: 5472px) 100vw, 5472px\" \/><\/p>\n<p style=\"text-align: justify\">Your first clients are most likely to come from your area, so this is where you start establishing connections. While you\u2019re documenting the event, make time for conversations with the attendees, and have your <a href=\"https:\/\/www.photojaanic.com\/photo-stationery\/business-cards\">business cards<\/a> ready to hand out.<\/p>\n<p style=\"text-align: justify\">Finally, once the images are nicely edited, send them to the organiser and share them on your social media. This is a good way to introduce your business to people in the area.<\/p>\n<h3 style=\"text-align: justify\"><span id=\"42-Shoot-for-a-local-charity\"><b>42. Shoot for a local charity<\/b><\/span><\/h3>\n<p style=\"text-align: justify\">Local charities often welcome anyone who wants to help, and this is your opportunity to give support, while also building networks with your local community. Shoot for free and engage in conversation with the organisers and the participants. When you send the photos to the organisers, include your social media handles so they can tag you when they post them online.<\/p>\n<h3 style=\"text-align: justify\"><span id=\"43-Send-photos-to-relevant-vendors-to-help-their-marketing\"><b>43. Send photos to relevant vendors to help their marketing<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4575\" src=\"https:\/\/www.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-10.jpg\" alt=\"photography marketing ideas - photojaanic -10\" width=\"5472\" height=\"3648\" srcset=\"https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-10.jpg 5472w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-10-300x200.jpg 300w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-10-1024x683.jpg 1024w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-10-1080x720.jpg 1080w\" sizes=\"(max-width: 5472px) 100vw, 5472px\" \/><\/p>\n<p style=\"text-align: justify\">If there\u2019s an opportunity to take photos of other vendors\u2019 works during a job, do it to help with their marketing. The venue providers, caterers, and even florists need high-quality photos for their promotion. When they post them on social media, their followers and clients might be interested in your photos and check you out.<\/p>\n<p style=\"text-align: justify\">Take a few photos that you know will be good for the vendors\u2019 websites or marketing programs, and email these images to them once you\u2019re done with the post-processing. Don\u2019t forget to include details of your social media handles and website so they can tag you.<\/p>\n<h3 style=\"text-align: justify\"><span id=\"44-Partner-with-other-businesses\"><b>44. Partner with other businesses<\/b><\/span><\/h3>\n<p style=\"text-align: justify\">Do <a href=\"https:\/\/www.joyofmarketing.com\/blog\/13-expert-photography-marketing-ideas-crazy-simple\/\">cross-marketing with other vendors<\/a> in the same field. Once you\u2019ve built a relationship with a vendor, ask them politely to put you on the list of \u2018preferred vendors\u2019. Venues are most likely to have this list, but don\u2019t discount other possibilities. It\u2019s also worth pursuing planners, florists, caterers. Just remember to build a genuine relationship first, and you can use tip #11 to open the way for collaborations.<\/p>\n<h3 style=\"text-align: justify\"><span id=\"45-Use-special-occasions-to-offer-discounts-or-unique-sessions\"><strong>45. Use special occasions to offer discounts or unique sessions<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Use special occasions to advertise unique offers or discounts. <\/span><a href=\"https:\/\/www.clothingric.com\/blog\/coupon-marketing.html\"><span style=\"font-weight: 400\">Advertising promo codes<\/span><\/a><span style=\"font-weight: 400\"> on important holidays is a good way to get your word out. <\/span><span style=\"font-weight: 400\">A few ideas: discounts for maternity photo sessions around Mother\u2019s Day, out-of-the-box Halloween photoshoots, family photoshoots for Christmas cards.<\/span><\/p>\n<h3 style=\"text-align: justify\"><span id=\"46-Create-a-sample-album-for-your-favourite-venue\"><b>46. Create a sample album for your favourite venue<\/b><\/span><\/h3>\n<p style=\"text-align: justify\">They would really appreciate your help in showing their venue with all its glory, and they can even use the sample album as a promotional material when they\u2019re dealing with potential clients. Make sure you include your logo, website, and social media handles in the album, so they know where to go if they want to see more.<\/p>\n<h3 style=\"text-align: justify\"><span id=\"47-Partner-with-other-photographers-for-referrals\"><b>47. Partner with other photographers for referrals<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4573\" src=\"https:\/\/www.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-23.jpg\" alt=\"photography marketing ideas - photojaanic -23\" width=\"5231\" height=\"3487\" srcset=\"https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-23.jpg 5231w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-23-300x200.jpg 300w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-23-1024x683.jpg 1024w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-23-1080x720.jpg 1080w\" sizes=\"(max-width: 5231px) 100vw, 5231px\" \/><\/p>\n<p style=\"text-align: justify\">It\u2019s always useful to have connections in your field, and that includes fellow photographers. You can choose 2-3 photographers in your area with a similar price level, experience, and style, and become referral partners. When you get an inquiry for a date you\u2019re already booked, refer your referral partners (tip: it\u2019s also really helpful if you can write short, great reviews when referring your partner).<\/p>\n<h3 style=\"text-align: justify\"><span id=\"48-Send-your-clients-holiday-cards\"><b>48. Send your clients holiday cards<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4579\" src=\"https:\/\/www.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-18.jpg\" alt=\"photography marketing ideas - photojaanic -18\" width=\"5478\" height=\"3652\" srcset=\"https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-18.jpg 5478w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-18-300x200.jpg 300w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-18-1024x683.jpg 1024w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-18-1080x720.jpg 1080w\" sizes=\"(max-width: 5478px) 100vw, 5478px\" \/><\/p>\n<p style=\"text-align: justify\">Holidays are the opportunity to get in touch with your existing clients, apart from special occasions like birthdays or anniversaries. Send them <a href=\"https:\/\/www.photojaanic.com\/photo-cards\">cards to wish them a happy holiday<\/a>, and include discount vouchers they can use for them or their friends and family.<\/p>\n<h3 style=\"text-align: justify\"><span id=\"49-Use-special-occasions-to-offer-discounts-or-unique-sessions\"><b>49. Use special occasions to offer discounts or unique sessions<\/b><\/span><\/h3>\n<p style=\"text-align: justify\">Use special occasions to advertise unique offers or discounts. A few ideas: discounts for maternity photo sessions around Mother\u2019s Day, out-of-the-box Halloween photoshoots, family photoshoots for Christmas cards.<\/p>\n<h3 style=\"text-align: justify\"><span id=\"50-Showcase-your-creative-projects\"><b>50. Showcase your creative projects<\/b><\/span><\/h3>\n<p style=\"text-align: justify\">Doing photography as a business doesn\u2019t mean you can\u2019t do something completely different from your usual niche. People like to see fun and creative projects, and if you have a creative photography project you\u2019ve been doing for fun, there\u2019s no harm in showcasing it to garner the public\u2019s attention. It makes you stand out from the other photographers, and unique projects have a higher chance to go viral, which can bring fame to your name (and business).<\/p>\n<h3 style=\"text-align: justify\"><span id=\"5-Create-photography-workshops\"><b>5. Create photography workshops<\/b><\/span><\/h3>\n<p style=\"text-align: justify\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4587\" src=\"https:\/\/www.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-52.jpg\" alt=\"photography marketing ideas - photojaanic -52\" width=\"5502\" height=\"3668\" srcset=\"https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-52.jpg 5502w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-52-300x200.jpg 300w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-52-1024x683.jpg 1024w, https:\/\/www.us.photojaanic.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/photography-marketing-ideas-photojaanic-52-1080x720.jpg 1080w\" sizes=\"(max-width: 5502px) 100vw, 5502px\" \/><\/p>\n<p style=\"text-align: justify\">This is not a direct marketing to your prospects, but by doing photography workshops, you establish yourself as having expertise in the field. Not only that, this will give you a chance to widen your network, and also get some exposure for your photography business.<\/p>\n<hr \/>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">So that\u2019s 51 photography marketing ideas for you to try! The most important thing is to be observant, persistent, and patient. There will be some ideas that work better than others, and some of these take time before you see any results.<\/span><\/p>\n<p style=\"text-align: justify\"><em>Do you want to learn more about using social media to improve your online marketing and grow your photography business? Download our\u00a0<a href=\"https:\/\/www.photojaanic.com\/blog\/photopreneur\/photographers-guide-social-media\"><strong>FREE eBook: &#8216;The Ultimate Social Media Guide for Photographers in 2021&#8217;<\/strong><\/a>, and learn social media best practices and\u00a0how you can use these to create effective strategies!<\/em><\/p>\n<div id=\"fcbk_share\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Table of ContentsPhotography Marketing Ideas to Promote Your BusinessPhotography Marketing Ideas for Online: SEO, Directories, Collaborations with Influencers, and Your Website1. Work on the SEO for your photography website2. Name your photos and post titles with Google-friendly descriptions3. Write a unique and personal \u2018About Us\u2019 page4. Set up Google My Business for your photography business5. Build an email list, and send regular newsletters6. Create a list of local vendors in your industry to post on your website7. Participate in photo contests8. Submit your work to relevant blogs in your niche9. List your website on local business directories10. List your business on photography directories11. Register as a vendor on relevant directories in your industry12. Write useful articles for your clients13. \u2018Talk\u2019 to your prospective clients in videos14. Reach out to bloggers15. Collaborate with vloggers16. Use meetup.com to get event photography experience and clients17. Write guest posts for other vendors18. Set up Google Alerts to get notifications when your name\/business is mentionedPhotography Marketing Ideas for Social Media19. Tag clients AND business pages on social media20. Join relevant Facebook groups21. Offer free photo prints for reviews22. Utilise Facebook ads23. Use Pinterest to give inspiration to your clients24. Use Promoted Pins to boost your [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":4598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.us.photojaanic.com\/blog\/wp-json\/wp\/v2\/posts\/4565"}],"collection":[{"href":"https:\/\/www.us.photojaanic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.us.photojaanic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.us.photojaanic.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.us.photojaanic.com\/blog\/wp-json\/wp\/v2\/comments?post=4565"}],"version-history":[{"count":30,"href":"https:\/\/www.us.photojaanic.com\/blog\/wp-json\/wp\/v2\/posts\/4565\/revisions"}],"predecessor-version":[{"id":6637,"href":"https:\/\/www.us.photojaanic.com\/blog\/wp-json\/wp\/v2\/posts\/4565\/revisions\/6637"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.us.photojaanic.com\/blog\/wp-json\/wp\/v2\/media\/4598"}],"wp:attachment":[{"href":"https:\/\/www.us.photojaanic.com\/blog\/wp-json\/wp\/v2\/media?parent=4565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.us.photojaanic.com\/blog\/wp-json\/wp\/v2\/categories?post=4565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.us.photojaanic.com\/blog\/wp-json\/wp\/v2\/tags?post=4565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}